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Thursday, April 19, 2012

ERA's SupERAchievers Newsletter Highlights the Benefits of Self-Regulation

Today's ERA SupERAchievers newsletter featured a nice write-up on Jeff Meltzer, of Meltzer Media, and direct-response self-regulation. In particular, the article describes Mr. Meltzer’s career path in what he describes as the ‘Wild Wild West’ of direct response, and the steps taken to form the ERA and ERSP.

Mr. Meltzer applauds ERSP’s self-regulatory efforts, and suggests that “having programs like ERSP not only keeps our industry clean, but also keeps consumer confidence up.”

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