ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus, Inc. The marketer’s advertising came to the attention of ERSP through an its ongoing monitoring program.
ERSP reviewed online advertising claims for the real estate investing program, including:
- “You’ll gain exposure to thousands of potential buyers, sellers, lenders, and partners INSTANTLY.”
- “It can be full-time or very part-time”
- “You’re already pre-qualified”
- “Hey, this closes in about 2 hours…get in there and get going! Freedom awaits!”
- “Need money fast? Yeah…you do”
- “You’ll make anywhere from $2,250 to $10,500 for each successful match.”
The advertising reviewed consists of the marketer’s website (www.realestatemogul.com) and email marketing for Real Estate Matchmaker.
ERSP noted in its decision that the marketer voluntarily addressed certain of the specific claims at issue, including claims that users of the program can earn money quickly or easily. ERSP also acknowledged the marketer’s pledge to discontinue or modify claims that attest to ease of use, pre-qualification, and selective enrollment.
While ERSP did not object to the marketer’s general performance claims regarding descriptions of the product or service, ERSP recommended that the marketer discontinue its sales-pressure claims and refrain from communicating sales-pressure claims in future advertising. Finally, ERSP determined that the earnings claims at issue were not adequately substantiated in their advertised context and it was recommended that these advertised earning claims be discontinued.
The company, in its marketer’s statement, said that it “agrees to abide by the recommendations of ERSP and will continue to make our best effort to bring all of our marketing into compliance in a timely fashion.
Again, our ERSP review has been incredibly valuable, and we’re committed to running a business that’s entirely compliant with existing FTC regulations, as well as staying abreast of any future developments in those regulations.”