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Thursday, November 12, 2009

"New Media" Provisions of Revised FTC Endorsement and Testimonial Guides

The Federal Trade Commission recently announced that it has approved final revisions to its Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 C.F.R. Part 255), which address endorsements and testimonials by consumers, experts, organizations, and celebrities in advertising.

The revised Guides (which have an effective date of December 1, 2009) add "new media" examples to illustrate the longstanding principle that "material connections" (e.g., monetary payments) between advertisers and consumer endorsers must be disclosed.

For more of this great article and how ERSP has addressed this development please follow here http://www.venable.com/new-media-provisions-of-revised-ftc-endorsement-and-testimonial-guides-10-20-2009/