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Monday, April 23, 2012

Ad Age Features Direct-Response Industry and the Need for Self-Regulation

Today's Ad Age article, "But Wait, There's More! Gaining Trust in the Direct-Response Realm" by Julie Coons (ERA President and CEO) highlights ERSP's role in the growing need for self-regulation of direct response marketing.

According to Coons, "ERSP is good for our customers. It monitors the marketplace, holds advertisers responsible for their claims and practices, and tracks emerging issues and trends."

April 23, 2012 print edition of Advertising Age
This edition also announces the re-branding of the Advertising Self-Regulatory Council (ASRC), formerly known as the National Advertising Review Council (NARC).

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