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Tuesday, February 22, 2011

ERSP Reviews Advertising for iRenew Bracelet; Marketer Voluntarily Discontinues, Modifies Claims

The Electronic Retailing Self-Regulation Program (ERSP) has noted that Harvest Trading Group, which markets the iRenew bracelet, has agreed to modify or discontinue a wide range of claims at issue in a recent ERSP inquiry.

ERSP, the electronic direct-response industry’s self-regulatory forum, is administered by the Council of Better Business Bureaus (CBBB) with policy oversight by the National Advertising Review Council (NARC).

The marketer’s advertising came to the attention of ERSP pursuant to its ongoing self-monitoring program.

ERSP reviewed broadcast and online advertising for the iRenew bracelet, and identified several claims for review, including performance claims, establishment claims, and expert testimonials.

Further, ERSP was concerned by the omission of material information in the consumer testimonials regarding the generally expected product performance.

At the outset of ERSP’s inquiry, Harvest Trading Group asserted that the direct response advertising at issue was being discontinued and that future performance claims for the product, including claims related to strength, balance and endurance, would be made in more limited context.

Specifically, the marketer said it would discontinue its use of balance demonstrations and qualify future claims with language consistent with evidence, such as “may promote” strength, balance, and endurance. ERSP confirmed that Harvest Trading Group removed streaming video of the original broadcast advertising and consumer testimonials from its Website.

As support for the claims at issue, Harvest Trading Group provided ERSP with several studies, including a double-blind, placebo controlled, university study that tested the product on 100 subjects. The study found that the iRenew bracelet provided a significant decrease in the mean number of errors on a balance test as compared to placebo. Results also indicated that subjects were able to complete more bench press repetitions while wearing an iRenew bracelet than a placebo bracelet.

The company, in its marketer’s statement, said, “Harvest Direct is committed to ensuring that its advertising is truthful, accurate, and substantiated.  We value and support industry self-regulation and welcome the ERSP’s decision regarding advertising for iRenew.”

15 comments:

  1. Where do I go to submit a claim for the irenew braclet?

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  2. L ordered two of the bracelets and neither worked in the way the advertisement claimed. How do I file a claim? i THOUGHT THE PRICE WAS EXTRAVAGANT. please help me get my money back. Ann Cochran Tunnel Hill, GA

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  3. i bought two bracelets with no results but an emtey pocket what do i do to file a claim. and get my money back j.mac donald prescott valley,az.

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  4. how do I get a refund on two braclets I bought.

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  5. Anonymos
    I bought 4 bracelets 1 for myself 1 for my wife 2 or friends WHAT a
    RIPOFF how do I get satifation. NOEL,MO.64854

    ReplyDelete
  6. I am also looking for information in the Settlement Claim against i Renew. I have tried the website www.irenewsettlement.com but have gotten no where. Where else can I submit my claim? hhllvallee@comcast.net

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  7. Where do I go to submit a claim for the iRenew bracelet.

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  8. I bought two bracelets how do i get my money back? And they are both of them broke.claim dickparaday@netzero.com

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  9. Where do I go to submit a claim for the iRenew bracelet. Istill have the bracelet. The letter I received indicated that was what was required. It does not work. I want to at least be reinbursed for the bracelet and the shipping. How should I proceed?
    My email address is josie110@comcast.net

    ReplyDelete
  10. I brought two of the iRenew braceltet. Thy do not work at all, what a ripoff, how am i to be reinbursed? My email address is grandpa757@gmail.com.

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  11. I purchased 2 bracelets as well as the stickers for the back of wrist watch. How do I get my money back as they do not work as promised!My e-mail is lttlhal@aol.com

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  12. Where can I file for a refund for the iRenew bracelet? I found the website yesterday but today it is gone. My email address is lnida@att.net.

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  13. I bought two of the IRenew bracelets one for my son in-law and one for myself after about three months my son in- law gave it back to me and he said that l had loss my money, and l feel the same way.
    My E-Mail is ehollings@cox.net

    ReplyDelete
  14. I bought a iRenew bracelet and it didn't give me anymore energy or help me with my balance like the claim on t.v. I want to file a suit againist them.

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