CPSC to Release Searchable Database of Safety Reports

On March 11, the Consumer Product Safety Commission (CPSC) will begin to make its online database of safety reports publicly available.  According to the CPSC, consumers, child service providers, health care professionals, government officials, and public safety entities will be able to file safety reports online.  Marketers then have the option to comment and both the reports and the marketer's response will be published in the database.

This adds a whole new level of transparency to consumer safety and it also demonstrates how important it is for companies to be responsive.  Consumers are likely to appreciate a company that chooses to comment on a CPSC report more than one that does not make any such acknowledgement.