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Friday, February 4, 2011

ERSP at New York Social Media Meetup

The ERSP team (the intensely focused duo at the back) at the Meetup.

ERSP attended the New York Social Media Meetup (http://www.meetup.com/Social-Media-NY/) event "Are You Breaking the Law?" which focused on regulatory compliance in social media. There was a great turnout and the event's speaker, Tom Chernaik, founder of Cmp.ly, addressed several compliance issues that businesses should be concerned about when posting on social media.

Tom Chernaik presenting at the Meetup.

The main question at the event was how and what businesses should disclose when using social media. Tom gave an excellent rundown of the FTC's Guides and provided a timeline showing the FTC's recent actions concerning endorsements.

The take-away from the event? Businesses, of any size and particularly those in heavily regulated fields like financial services, should always be careful when using endorsements on social media.

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