The
Electronic Retailing Self-Regulation Program (ERSP) has recommended that Triu
Naturals, LLC modify or discontinue certain advertising claims for the
company’s HCG Triumph.
ERSP is an investigative unit of the advertising industry’s
system of self-regulation and is administered by the Council of Better Business
Bureaus.
The marketer’s
advertising came to the attention of ERSP pursuant to its ongoing monitoring
program.
ERSP reviewed online advertising for HCG Triumph, and
identified several claims for review, including:
- “Lose up to 2 pounds per day.
- “Incredibly fast and safe weight loss.”
- “Just as effective in the oral form as the injections.”
- “You are able to keep the weight off.”
- “I lost 25 lbs in 21 days!”
- “I have lost 10 pounds in less than 2 weeks!”
During the pendency of the
inquiry, the marketer informed ERSP that it made several changes to its website
and voluntarily removed all of the claims at issue. However, ERSP remained
concerned about the core message (i.e., HCG Triumph will contribute to weight
loss in a way that is separate and apart from the accompanying low-calorie
diet) communicated in the advertising.
While ERSP confirmed that two
of the testimonials were removed, the marketer continues to disseminate a
testimonials section on its website. The “Testimonials” page does not include a
disclosure indicating that the weight loss is atypical or the generally
expected results from use of HCG Triumph. The marketer informed ERSP that it
would add a disclosure, but ERSP noted the marketer did not provide any
substantive evidence that would support the weight loss results depicted and
advertised.
Several of the testimonials do
not make a distinction between the homeopathic HCG drops and the low calorie
diet plan. ERSP determined that the advertising continues to communicate that
the HCG drops significantly contribute to weight loss in a way that is separate
from the low calorie diet. As a result, ERSP recommended the marketer
discontinue consumer testimonials as currently presented on its website.
The company, in its marketer’s
statement, said, “We have made some corrective changes to our website and are
continuing to give serious consideration to your Final Decision … We are
pleased to have participated in ERSP’s self-regulatory process.”
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