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Wednesday, May 9, 2012

ERA Government Affairs Fly-In 2012

On Tuesday, May 8, Peter and Lee Peeler (President and CEO, Advertising Self-Regulatory Council) traveled to Washington, D.C. for the annual ERA Government Affairs Fly-In.

Lee, along with Lois Greisman (FTC), presented on issues that the regulators are focused on in the electronic retailing space. They also discussed the importance and role of the industry's self-regulatory initiatives.

Lois Greisman, Head of the Federal Trade Commission's Division of Marketing Practices in the Bureau of Consumer Protection
While there, Peter had the opportunity to attend informative panels on trends in electronic retailing and advertising and network with leaders in the direct-response industry.

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