ERSP Refers Advertising for Richatlast.com to FTC for Further Review After Marketer Fails to Respond to ERSP Inquiry

The Electronic Retailing Self-Regulation Program (ERSP) will refer direct response advertising for Richatlast.com Affiliate Marketing Program to the Federal Trade Commission (FTC) after the marketer, Richatlast.com, failed to respond to an ERSP inquiry.

ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to ERSP’s attention pursuant to its ongoing monitoring program.

Claims at issue in the initial inquiry included:

• “How would you like to get a bunch of $500 bills poured directly into your pocket every single day?”
• “With this easy-to-do system, anyone (even YOU!) can make well over $100,000 a month!”
• “That's right! Just fill out the form below, and learn how to instantly start making $1497 per day with a simple cheap postcard campaign, and YES I mean PER DAY!”
• “There has never been an easier-to-do Internet business than this!”
• “IMPORTANT! You only have a little while remaining before this offer is closed"

Pursuant to the ERSP Policies and Procedures, after failing to provide a  substantive response to ERSP’s original inquiry within fifteen calendar days, the marketer was afforded a second ten-day period in which to submit a substantive response. The marketer did not do so. Pursuant to ERSP Policies and Procedures, this matter has been referred to the FTC.