ERSP Refers Advertising for ‘Mini Site Formula ‘Affiliate Marketing Program to FTC for Further Review

Marketer Fails to Respond to ERSP Inquiry

The Electronic Retailing Self-Regulation Program (ERSP) will refer direct response advertising for The Mini Site Formula Affiliate Marketing Program to the Federal Trade Commission (FTC) after the marketer, The Info Marketing Group, Inc., failed to respond to an ERSP inquiry. 

ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to ERSP’s attention pursuant to its ongoing monitoring program. 

Claims at issue in the initial inquiry included:

• “I’ve made as much as…$253,741.99 In A Single Month"
• “I reveal the secret between making a few bucks a month and making $253,741.99 In A Single Month!"
• “…start making money right from day one.” 
• “Money Will Never Be A Concern Again” 
• “Made over $400,000 using the formula…he just built this cabin.” [Darryll Gilliland] 
• “Makes Thousands of Dollars Building Mini Websites” [John Jonas] 

Pursuant to the ERSP Policies and Procedures, after failing to provide a substantive response to ERSP’s original inquiry within fifteen calendar days, the marketer was afforded a second ten-day period in which to submit a substantive response. The marketer did not do so. Pursuant to ERSP Policies and Procedures, this matter has been referred to the FTC.