Social Media Week: How Advertising Self-Regulation Benefits Social Media & Marketing

Jeffrey Greenbaum, Kathryn Farrara, Andra Dallas, and Peter Marinello

As part of Social Media Week NY, NARC presented a panel discussion on social media - How Advertising Self-Regulation Benefits Social Media & Marketing. The presentation, moderated by Jeffrey Greenbaum of Frankfurt Kurnit Klein & Selz, PC, featured several staff including Kathryn Farrara, Senior Staff Attorney (NAD), Andra Dallas, Senior Staff Attorney (CARU), and Peter Marinello, Director (ERSP). By using self-regulatory cases as a background, the panelists covered the “rules of the road” for companies that incorporate social platforms into their advertising campaigns and marketing strategies.