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Tuesday, September 20, 2011

ERSP Advertising Week Summit - 10/6/11

OCTOBER 6, 2011 | B.B. KING, NYC | FREE!

Social Media & Testimonials
With a plethora of new media channels – social media channels ‐ emerging at the speed of light, marketers are all working to utilize the tools at their disposal. As the digital and social media landscapes continue to evolve, so do the ways in which we are able to engage consumer audiences. While the FTC’s revised Guides on the Use of Endorsements and Testimonials in Advertising are relatively straightforward, marketers and bloggers still have many questions on what and how they should be communicating and sharing, and what representations necessitate clear and conspicuous disclosure.
To register, send an email to

Panelists include:
Jeffrey A. Greenbaum | Partner, Frankfurt Kurnit Klein & Selz PC
Thomas A. Cohn, Esq. | Venable LLP
Tom Chernaik | CEO, CMP.LY
Jeff Meltzer | Meltzer Media Productions
Tim Leake | Creative Director, Saatchi & Saatchi New York
  • Introductory remarks by Lee Peeler, President, National Advertising Review Council
  • Moderated by Peter Marinello, Director, Electronic Retailing Self-Regulation Program (ERSP)
When: Thursday, October 6, 2011 9:30AM – 11:30AM
Where: B.B. King Blues Club & Grill, 237 West 42 St. New York, NY 10036

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