ERSP at ERA's D2C Conference in Las Vegas

ERSP Director Peter Marinello and NARC President Lee Peeler at the ERSP booth

ERSP attended ERA's D2C convention held in Las Vegas last week. It gave us a great opportunity to speak to DR marketers and advertising agencies about our role in the industry. We also had the chance to attend some of the panels and were a part of several key discussions regarding self-regulation and direct response.

ERSP Advertising Week Summit - 10/6/11

ERSP

 ADVERTISING WEEK SUMMIT

OCTOBER 6, 2011 | B.B. KING, NYC | FREE!

Social Media & Testimonials

With a plethora of new media channels – social media channels ‐ emerging at the speed of light, marketers are all working to utilize the tools at their disposal. As the digital and social media landscapes continue to evolve, so do the ways in which we are able to engage consumer audiences. While the FTC’s revised Guides on the Use of Endorsements and Testimonials in Advertising are relatively straightforward, marketers and bloggers still have many questions on what and how they should be communicating and sharing, and what representations necessitate clear and conspicuous disclosure.

To register, send an email to

Panelists include:

Jeffrey A. Greenbaum | Partner, Frankfurt Kurnit Klein & Selz PC

Thomas A. Cohn, Esq. | Venable LLP

Tom Chernaik | CEO, CMP.LY

Jeff Meltzer | Meltzer Media Productions

Tim Leake | Creative Director, Saatchi & Saatchi New York

• Introductory remarks by Lee Peeler, President, National Advertising Review Council

• Moderated by Peter Marinello, Director, Electronic Retailing Self-Regulation Program (ERSP)

When: Thursday, October 6, 2011 9:30AM – 11:30AM
Where: B.B. King Blues Club & Grill, 237 West 42 St. New York, NY 10036