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Thursday, April 7, 2011

ERSP at IILP's Advertising and Media Law Seminar

ERSP attended New York Law School's Institute for Information Law and Policy's Advertising and Media Law Seminar on April 4th.

The panels covered everything from mobile media marketing to the logistics of carrying out an international advertising campaign, all from a legal perspective. The speakers brought up several timely questions (Is a "Like" an endorsement? To what extent should marketers be held responsible for user-generated content?) and offered some interesting, and surprising, stats (Mobile devices outshipped PCs in Q4 2010).

With the explosive growth in mobile media marketing and other new forms of advertising (a topic for another day), direct response advertisers, often at the forefront of these developments, will likely start adapting to the changing market. As advertisers and marketers branch into this uncharted territory, it'll be interesting to see how some of the legal questions will be addressed and ultimately, answered.

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