The Electronic Retailing Self-Regulation Program (ERSP) today reported on the last three (3) months of activity, under its program to review telemarketing scripts and calls by companies participating in its Telemarketing Review Program, as well as its expansion to monitor recordings of live real estate investing seminars.
ERSP is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus and funded by the Electronic Retailing Association.
ERSP, founded in 2004, has earned the respect of the direct-response industry through its expeditious, fair and even-handed review of core truth-and-accuracy advertising claims made by electronic retailers.
Since September of 2013, ERSP has broadened the scope of its monitoring review with the inclusion of EvTech Media, LLC as a new participant in the ERSP Review Program. As part of its review, ERSP will monitor audio recordings of live, free real estate seminars offered by EvTech. As is the case with its monitoring of recordings for the existing ERSP Review Program Participants, ERSP will be monitoring the Participant’s live seminar recordings for adherence to general advertising principles regarding the truthfulness and accuracy of the representations being made to consumers.
As part of its expanded monitoring review of the advertising practices of the lead generation industry, since the inception of the program, ERSP has closed eighteen (18) cases regarding the truth and accuracy of core claims communicated in lead generation advertising.
“ERSP is encouraged by the commitments of the participants to self-regulate their advertising practices, and we’re very optimistic that other companies in this industry will follow their example and join us in this self-regulatory initiative,” said Peter Marinello, Director, ERSP.
